The tools on the market were built for dairy. A few hundred cows, paddocks you can walk in an afternoon, inside cell coverage, eyes on them every day. That is a different job to running ten thousand head across leased range in Texas, Nebraska and Montana. You cannot ride that country daily and there is no signal over most of it. By the time you know where the cattle are, what condition they are in, and which paddocks have been grazed bare, you are looking at damage rather than a decision.

We build tracking hardware that holds up over real distance with nothing to connect to, and the management layer that sits on top of it. The point is not dots on a map. Nobody needs more data at the end of a long day. It is built to tell a manager what to shift, where to put it, and what needs looking at first.

We are eleven people, based in New Zealand, and we have closed a Series A. Most of what we know has come from three design partners running our gear on working ranches in the United States.